'Berlin rocks' says Elon Musk as chooses European factory


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Tesla’s chief executive, Elon Musk, has said Berlin will be the site of its first European factory as the carmaker’s expansion plans power ahead.

“Berlin rocks,” Mr Musk said, adding Tesla would build an engineering and design centre in the German capital.

Tesla previously said it aimed to start production in Europe in 2021.

The moves come as the firm, which has also invested heavily in a Chinese factory, faces intensifying competition in the electric vehicle industry.

Mr Musk made the announcement at an awards ceremony in Germany on Tuesday.

“Everyone knows that German engineering is outstanding and that’s part of the reason we are locating our Gigafactory Europe in Germany,” he said.

Mr Musk also cited risks surrounding the UK’s exit from the EU for his decision, according to AutoExpress.

“Brexit [uncertainty] made it too risky to put a Gigafactory in the UK,” he told the trade magazine.

Mr Musk said the facility would be located near the new Berlin airport and later gave more details on what the factory would produce on Twitter.

The focus on Germany comes amid rising appetite for electric cars in Europe.

Over the coming years, the biggest electric car production plants will be in Germany, France, Spain and Italy, industry analysis showed.

Some 16 large-scale lithium-ion battery cell plants are confirmed or due to begin operations in Europe by 2023.

China push

Tesla’s European plan comes as the carmaker also moves ahead with a $2bn (£1.6bn) factory in Shanghai.

The firm is looking to ramp up production in China, the world’s biggest car market, where sales have been hurt by tariffs triggered by the US-China trade war.

The Shanghai facility will produce Model 3 and Model Y cars. The automaker reportedly showed off its new China-made vehicles to local media this week.

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Tesla’s Shanghai factory under construction

Still, Tesla has struggled with years of losses, fuelling investor doubts and casting a shadow over its shares in recent years.

The firm has yet to turn an annual profit, although it recorded positive results in the final two quarters of 2018.

Last year, Tesla took aggressive steps to slash expense, cutting thousands of jobs and reining in other spending.



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