French cosmetics chain Sephora has introduced technology that enables its customers to try on make-up virtually and test out different colours and shades before buying.
Its “virtual artist” tech is also available as a mobile app.
Like other retailers competing in a fast-moving digital landscape, the company is using online tools to engage customers in its physical stores.
Read more from the BBC’s series, The Disruptors here
Reporter: Lucy Hooker; Camera: Greg Brosnan; Producer: Adrienne Murray