How does this look? Be your own virtual make-up artist

French cosmetics chain Sephora has introduced technology that enables its customers to try on make-up virtually and test out different colours and shades before buying.

Its “virtual artist” tech is also available as a mobile app.

Like other retailers competing in a fast-moving digital landscape, the company is using online tools to engage customers in its physical stores.

Read more from the BBC’s series, The Disruptors here

Reporter: Lucy Hooker; Camera: Greg Brosnan; Producer: Adrienne Murray

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